A Project Report On Alcon Mercedes Benz Marketing Essay

A Project Report On Alcon Mercedes Benz Marketing Essay Alcon Mercedes Benz dealership was started in Goa by Aakash Khaunte, MD of Alcon Enterporises in association with Mercedes- Benz India on May 10, 2009. With this dealership launch, Mercedes-Benz India became the first luxury car maker in India to open a dealership, in Goa.Strategically located in Porvorim,the new facility has a total area of 11,100 sq. ft and features a valet service, plush customer lounge & full-fledged workshop with an independent service facility for spares and service advantageously located in Taleigaon having a spread across of over 7500 sq. ft. of space. With an initial investment of INR 2.5 Crores, Alcon’s state-of-the-art dealership represents all the brand attributes of Mercedes-Benz: a magnificent showroom, drive-in valet service, a luxurious customer lounge and well trained staff to complete the Mercedes-Benz experience. Also inaugurated was the service center, equipped with five mechanical bays with very well trained service personnel geared to en sure quick, efficient service delivery. With establishment of the facility at Goa, Mercedes-Benz now enjoys a network spread across 26 cities with over 55 touch-points in India and retains the distinction of being the luxury player with the widest and most intensive network of sales and after-sales services in India. Goa is an important market for us, with an established base of over 125 Mercedes customers already in this region.   Ours is the first and the only luxury auto dealership in Goa- a fact that reinforces our seriousness and commitment about this market. Enter our big world of luxury and convenience. Enter the Alcon Mercedes-Benz showroom and you’ll understand what size really means. The 3-S showroom is executed on a large scale, with a magnificent facia built such that it can be spotted from far away with 200 sq mts. of display area. This glittering space houses spanking new Mercedes-Benzes which show themselves off and additionally there is a huge, plush custome r lounge, where you can relax while your paperwork is done. The whole showroom basks in an exclusive lighting arrangement that gives you the feeling that you’ve entered another world. The Research Research objective: To measure customer satisfaction on sales service provided by Alcon Mercedes Benz. Research methodology: Research Tool: Questionnaire Sampling Technique: Random sampling Sample size: 100. Sample frame: The respondents of this survey are the consumers of Alcon Mercedes Benz. Sample location: Consumers from the property of Alcon Mercedes Benz. Data collection method: Primary data The primary data for this survey was collected from the consumers from the property of Alcon Mercedes Benz through the distribution of questionnaire. Secondary data research Secondary data was generated from internet, magazines and by discussion with the manager. Graphical representation Tools for analysis: Tools such as cross tabulations, percentages, pie charts, column charts are used fo r analysing the data and arriving at the conclusion. Following are the graphical representations and tabulations of the same. Greetings/ welcome at showroom No. of response Highly satisfied Satisfied 40 Not satisfied not dissatisfied 7 Dissatisfied 2 Highly dissatisfied 0    Can you please mention your initial needs of a car No. of respondents Car design 10 Luxury 25 Performance in terms of mileage, power.

The History of Women as Teachers Essay Example | Topics and Well Written Essays - 750 words

The History of Women as Teachers - Essay Example By the end of nineteenth century, women and men were present in many aspects of private and public life. In the eighteenth century, women were more of teachers as it suited their gender expectations. ( Thesis). Gender roles attitudes are shaped by the social and individual expectations of society. According to (Booth, 2013)â€Å"The codification or culture that a womans place is solely in the home has, since the middle of the 20th century, been losing force in many parts of the world†. It has been noticed that women were more visible as teachers rather than other profession .Teaching became highly feminized in the late 1800s and reason being social perception of teachers and women having evolved. Since many jobs paid more than teaching and women getting educated made them more prone to take up teaching. Male teachers were more from lower – middle class families. The low status of teaching as a profession in early times made it available for women. As per ( Wood,2013) â€Å"In the mid-1900s, females were thought of as being perfectly capable of serving as role models for all students†. The women were thought to have the emotional qualities suitable to work with the youth. Nurturing and sensitivity are not qualities attached with men and hence women were more considered for teaching profession. Students needed more care and emotional bond which was achievable from female teachers. Women were thought to contribute to the overall atmosphere of school. Women were more efficient in communication with young children and had more emotional bonding with them. They were positive role models for students than male teachers. Women being more patient, caring, gentle and sensitive were able to understand and cater to the needs of the growing children. The society has identified teaching is more of a feminine profession as her social expectation aligned with the requirement of the profession .Female

Zoning and Eminent Domain Research Paper Example | Topics and Well Written Essays - 1500 words

Zoning and Eminent Domain - Research Paper Example These exclusive rights seen to be enjoyed by individual property owners are bestowed on them by the local or regional governing body. The governing bodies like municipalities, local, state and federal governments are responsible for allocating, issuing private property ownership documents and authorizing the uses of such properties. The most valuable private property is land, which acts as the harbor for other properties like water and air. While private property remains an individual’s domain to exercise their use, it is within the powers of the governing bodies that allocate the private properties’ ownership and use to regulate the excesses of utilization of the property. It is also within the governing bodies’ power to give or take away the ownership albeit in a legal manner that can prove the eligibility and legality of the exercise. Differences between Zoning and Eminent Domain Zoning and eminent domain are two procedures that pertain to private property ownership and use contained within the powers of the private property owner and the governing body. The two processes signify the shift of exclusive powers of ownership and use of private property from the individual to the governing bodies. However, the two processes differ. Zoning is a process used to show the extent of governing bodies’ exclusive powers on private property use while eminent domain shows the governing bodies’ extent use of its powers on private property ownership.